A smart, amusing look at the strange publishing practice of blurbing new books and how Russian-born novelist Gary Shteyngart has emerged as a kind of blurbing king pin who will seemingly blurb just about anything, and do it with real flair.

The short 15-minute video has dozens of interviews with New York writers, critics and editors, as well as an interview with Shteyngart himself. The film was made by writer and editor Edward Champion.