A sampling of the published pieces I’ve written during my career: In addition to writing copy, I was often the creative lead, helping graphic designers and web developers understand my vision for the piece and the business goal:
Content Marketing Piece – Three-part “History of Packaging” series I conceived, wrote and project-managed; designed to help consumer goods companies and package suppliers understand the company’s new technology fit within the history of packaging technology.
‘Safe Retail Grocery’ Campaign Page – I helped conceive and write copy for this campaign in the Spring of 2020 in response to COVID-19; I also authored a four-part blog series on the subject; see “Blog Series: Meeting the COVID-19 Challenge,” at the bottom of the page.
Long Form Blog Post/Profile – A blog article profiling a college student doing research on the company’s technology; the piece is personal and narrative-driven, but also manages to promote the company’s technology and connect with its sustainability mission (ESG goals).
Video Script – Developed video story concept and wrote script to provide the sales team with an easy way to explain how the company’s technology works.
Event Promotion Landing Page (Adobe MAX)
Sample Social Media Post – Worked with key company partner to craft social media campaign for partner’s channels.
Ghostwritten Magazine Article for VP of Marketing
Content Marketing Piece – A fun, narrative-driven piece, “Math & Art: A Love Story,” to help prospects understand how this innovative technology fits into a historical context of math and art being a unity, and not disciplines that are opposed.